Is Artificial Color good or bad in dog food?

Q: Is Artificial Color good or bad in dog food?

Artificial Color is an ingredient to avoid in dog food. Dyes serve the human buyer, not the dog.

Artificial Color is a colouring agent and rates as Avoid in our analysis.

In short

Dyes serve the human buyer, not the dog.

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What is Artificial Color?

Artificial Color is a colouring agent used in dog food. On a label it may also appear as: artificial color, artificial colors, artificial coloring, added color.

How it affects the WoofScore

Where an ingredient sits in the list matters — ingredients are listed by weight, so something near the top counts far more than something near the end. Paste your dog food's full ingredient list into the checker for an overall A–F grade.

Informational only — not veterinary advice. Always consult your vet about your dog's diet.